To produce a compelling experience for the re-launch of the American Express Centurion Card on the DM acquisition channel.
To achieve this we took key design features of the American Express Centurion Card and constructed one using aluminium. The final card was black anodized with beveled edges and raised tactile imagery. It was incorporated into the DM acquisition pack.
2,500 packs were created in the first year. The uptake was over 99%. A great return on investment!